Strategic Report of Harrods & Liberty Essay Example | Topics and Well Written Essays - 4000 words

Vital Report of Harrods and Liberty - Essay Example have diverse business destinations subsequently their practices about the outside condition is enormously factor, all planned for guaranteeing they remain in accordance with the requests of the objectives and standards for which the store stands. For example, Harrods shows a more significant level of forcefulness with the fuse of present day mechanical advancements, while Liberty is evidently progressively intrigued by preservation of its notoriety and picture, rather than multi-commitment in large scale monetary affecting elements. Then again, Harrods seems to have its emphasis on a more extensive scope of crowd as clear through its showcasing procedures, which are to a great extent innovation based. This without a doubt empowers the store to pass an occupied and vivacious feel of correspondence about itself. On its part, Liberty will in general position its practices on explicit and carefully premium very good quality market, giving the store an increasingly loosened up climate. The outside and inward investigation of the two stores dependent on their systems of retailing recommends that the two associations have not yet had the option to completely misuse the business openings at their presentation. Vital is the requirement for the two stores to receive assorted variety in the items and administrations gave, and the way wherein this is done, so as to enlarge their client base just as helping them defeat a portion of the outside and inside natural obstructions to business. Over the previous decades, there has been a huge change in the retail business, which has similarly presented additionally testing minutes for the retailers. Notwithstanding this, the worldwide scene of retailing, which is on consistent change, has encountered gigantic improvement, even in the hour of high rivalry from inside the UK markets and that on the worldwide scene (Thirumalai and Sinha, 2009). Proof proposes that the move by the retailers to outfit the multi-channel rehearses and the developing advances in innovation have been key in expanding the dependability

Wisdom Sits In Places Essays - Native American Tribes In Arizona

Insight Sits In Places There is a profound connection between nature and Western Apache individuals. The bonds between the two are solid to the point that it is installed in their way of life and history. Keith Basso, creator of Wisdom Sits in Places developed this hypothesis and did as such by revealing himself into Western Apaches life. He went through fifteen years with the Apache individuals considering their relationship with the earth, explicitly focusing on Place-names. At the point when Basso initially started to work with the Apache individuals, one of his Apache companions advised him to get familiar with the names, since they held an extraordinary importance with the network. (Cruikshank 1990: 54) Place-names are extraordinary names given to a particular area where an occasion occurred that was noteworthy in history and essential in molding ethics and convictions. Using place-names, the earth turned into an encouraging device for Apache individuals. Red Lake, the unassuming community where I grew up, is an Ojibwa place-name. The zone goes back 9000 yeas prior when the Stone Age people groups initially occupied the area that is presently known as northwestern Ontario. These aboriginals were indigenous individuals acquainted with the properties of the encompassing plants and wild creatures. They lived along the conduits and approached their condition with deference and praised its bounties through their otherworldliness. (Site #1) As per Ojibwa legend, a great many years back, two trackers ran over a huge moose remaining alongside a lovely clear blue lake. The Hunters thought the moose was an underhanded soul named Matchee Manitou and they attempted to murder it. One of the trackers shot the creature with a bolt simply injuring it. The fantastic and magnificent creature got away by jumping into the water and vanishing for eternity. A huge pool of blood shaded the water red, covering the once delightful blue lake. An animal so colossal was gone forever. The trackers named the lake Misque Sakigon importance Color of Blood Lake. A long time later it got known as Red Lake. (Site #1) At the point when I heard this story, 12 years back, it originated from the mouth of my dads old buddy, an Ojibwa man, named Henry Meekis. I despite everything recollect everybody sitting before him while he recounted to the story. His energy for the story penetrated the room and we were totally spellbound by it. The significance of spot name study lies in the light it sheds on the social history and legacy of the indigenous individuals. Many spot names in are drawn from Indigenous dialects, for example, Apache Cree, Ojibwa and so on. Examining place-names of Indigenous starting point requires a comprehension of Indigenous standards of naming spots, of the use of names to geographic regions, and for each name the authentic conditions that have occurred there. Basso came to understand this would all be able to turn out to be exceptionally testing because of language hindrances, he composes, I anticipated that my inability to articulate the difficult Apache place name would be deciphered by him as an absence of regard. What's more, never had I presumed that utilizing an Apache place-name may be heard by the individuals who utilized them as rehashing verbatimactually quotingthe discourse of the early precursors. (Basso 1999: 10) Basso depicts place-names as a widespread instrument of the chronicled creative mind and in certain social orders, if not the incredible larger part, it is without a doubt among the fundamental of all. (5) The Apache individuals partner places with occasions that have occurred ever. Basso portrays a considerable lot of these spot names in his book and every one of the tales tells a story of history and profound quality regarding the earth. I discovered it incredibly intriguing that no dates were joined to the narratives. I accept this is on the grounds that time spans detract from the significance of the story. Old stories, it could be said, become less significant in light of the fact that we consider them old and out-dated. The Apache individuals provided puts in names in request to educate individuals regarding there past, just as to show regard for the land in which they lived on for such a significant number of years. Charles Henry, Bassos companions and Apache witness, depicts his progenitors naming procedure, this spot may enable us to endure. On the off chance that we settle this nation we should have the option to talk about this place and recollect it obviously and

The Benefits of Couples Therapy While Separated

The Benefits of Couples Therapy While Separated Relationships Spouses & Partners Marital Problems Print The Benefits of Couples Therapy While Separated By Jodi Clarke, MA, LPC/MHSP twitter linkedin Jodi Clarke, LPC/MHSP is a licensed professional counselor and mental health service provider with over 20 years of experience in the field. Learn about our editorial policy Jodi Clarke, MA, LPC/MHSP Updated on February 17, 2020  Maskot / Getty Images More in Relationships Spouses & Partners Marital Problems LGBTQ Violence and Abuse Love is a top priority when thinking about entering into a long-term committed relationship. In fact, 88 percent of Americans report that love is the most important reason to consider getting married.?? We want to feel loved by, and be in love with, our partner. Relationships are faced with more pressure than ever before. In addition to the long-standing stress of things like finances, life transitions and family dynamics, couples are also faced with challenges of emotional bonding and keeping intimacy alive. We look to our partners for comfort, reassurance, and closeness and feel hurt when we are not experiencing that kind of connection in our relationship. Partners can find themselves stuck in unhealthy patterns of disconnect and, over time, start thinking that they are no longer meant to be together. Separation Before Divorce The American Psychological Association (APA) estimates that the divorce rate has remained steady, between 40 and 50 percent  for couples in the United States.?? As couples find their relationship is in distress, they may come to assume that things are over and cannot be healed or repaired. However, it may be reasonable and beneficial for couples to consider separation while discerning what step to take next in their marriage. Some reports are starting to show that the trend of divorce may be on the decline, which could be attributed to factors such as:People waiting until they are older to get marriedCouples choosing to live together rather than marryIncrease in couples participating in counseling together Deciding on a Trial Separation Trial separation can be an option for couples who are struggling in their relationship but unsure if divorce is the right next step to take. When partners are not getting along, they may choose to live in separate locations as they attempt to work through challenges they are experiencing within themselves and within the relationship. Some people consider a trial separation to be a move of one foot out of the door and a stepping stone to divorce or the ultimate end of the relationship. Each couple is different and there are a variety of reasons for entering a trial separation. Divorce is not inevitable for these couples.?? In fact, relationship counseling can be of significant benefit during this time when partners are living apart and can be somewhat removed from the unhealthy patterns they experienced with each other while living together. How to Ask Your Partner for Counseling While Separated You may wonder if there is ever a good time to approach your partner about counseling to see if they will go with you. The reality is, the best time to ask is when you believe that counseling could help your relationship. When you are separated, yet still believe that couples counseling could be of benefit to your relationship, the reward of asking your partner to participate in counseling may outweigh the risk. So, how do you ask your partner? Keep in mind that it is most often fear that stops people from entering the counseling process. You or your partner may fear experiencing more emotional pain in the process, or perhaps being perceived as the bad guy or the broken one. Take time to reflect on your own fears about the process of counseling and what your partner may fear in getting started.?? Allow space for both of you to talk openly about the concerns and, if possible, make an effort to research counselors together to find someone you both feel you may be comfortable with. Finding Your Counselor There are many counselors and other clinicians who state that they work with couples but are not always adequately trained in this specialized work, so it will be helpful for you to do some research before selecting a counselor for your unique situation.?? One primary factor to consider is the counselors training specifically related to marriage and relationship counseling. You will want to know that the counselor you choose will be able to understand the delicate status of the relationship while being able to help you calm and navigate the waters of relationship healing and repair. Dont be afraid to contact a few different counselors in your area and ask questions about the services they offer. When talking with a counselor, questions you may want to ask include:What is your training in relationship counseling?How long have you been working with couples?Do you work exclusively with marriage and relationships?Do you feel comfortable working with couples who are separated?What can we expect as we begin counseling with you? Taking time to ask a counselor questions like these can allow you to gain a better understanding of their specialized training, their experience in working with couples and how they may be able to help you and your partner during this challenging time. The Best Online Marriage Counseling Programs What Separation Counseling Can Offer Marriage counselor Dana Vince, MA, LPC, MHSP, suggests that there are plenty of benefits a couple can experience in counseling while separated. Just as for couples who are still living together, she shares, Counseling can help you understand the patterns that occurred that led to this place, how to gain clarity and grow from the experience so that old patterns are not repeated. Ms. Vince states that for high-conflict couples, in particular, separation can help to de-escalate the conflict, allowing the relationship counseling to serve as a safe space to begin processing what is happening in their dynamic. She shares, Counseling can also help bring clarity and peace to difficult decision-making about the relationship. If you and your partner are currently separated, relationship counseling may offer you some of the following: Space to de-escalate existing conflictTime to gain understanding about what may have led to disconnectionSafe space to see and hear how the conflict is impacting each partnerTrusted guidance to navigate difficult decision-making about the relationshipSpace to process challenging emotions around the steps to take nextA sense of hope for reconnectionProfessional help to heal and repair the relationshipGuidance to manage a smooth transition back into the homeReconciliation to build a solid, healthy relationship A Word From Verywell Couples who are separated, or approaching a place of separation, are undoubtedly in distress. The emotions of each partner are likely running high while hopes for change and improvement run low. Couples counseling can offer you and your partner adequate space and time critically needed to determine what steps to take next in your relationship.?? Healing and repair may be an option with the help of a trained marriage counselor. Find out How Imago Therapy Can Transform Your Relationship

Formal Speech Example

Formal speech example shows the core elements of typical formal speeches that will be quite useful for those aiming to develop their skills in speaking at public meetings. A formal speech is the preplanned type of speech that is usually given to a large audience at formal or professional events, such as business lectures or family celebrations. The fact this formal speech example is preplanned, means it differs from the impromptu ones, which are spontaneous speeches not written beforehand. Stress In a Workplace Today, I am going to speak about stress and the impact it has on the working process of our company. I do believe it influences our overall productivity and changes our working environment. I hope that discussing this issue will help us to optimize our performance as well as protect us from conflicts and negative emotions the stress may cause. Sometimes, each of us faces stressful situations that may be influenced by a large variety of factors. They may relate to personal issues, social conflicts, and professional circumstances, that altogether affect our psychology and make us nervous. In fact, stress is one of the most frequently reported problems occurring in a workplace that enforces us to pay a specific attention to this challenge in order to learn how to prevent it and to be able to protect us from its crucial influence. Stress management is the basic approach to implementing these plans into reality. It starts with defining the main causes of stress in our life on a daily basis. To do so, we need to remember that sources of stress are not always obvious, despite they interrelate with our own thoughts, feelings, and behaviors. For this reason, when you are feeling nervous due to the deadlines you have, perhaps, the real cause is in your procrastination, rather than actual job demands. To predict your reaction when the next stressful situation will occur, you should pay more attention to your personal habits, attitudes, and excuses. Yes, being sincere with yourself is the best way to find the sources of the stresses you experience. This also means you have to perceive stress as a constant part of both sides of your life, personal and professional ones. Being influenced by stress, people may blame its negative impact on other people and outside events that even worsens the outcomes that the stress brings. In order to work together on this issue, we should focus on the sources of stress in our company specifically. Surely, we may interpret the information on stress and its outcomes by addressing the experience of other companies, however, a closer look at our own performance will help us to reach better results. For this reason, at the end of our meeting, I am going to distribute the surveys in order to gather the exact information on stressful situations occurring in our workplace. It consists of twenty-five questions that will definitely allow us to analyze the key factors causing stressful situations in our offices. Then, we plan to develop a specific project dedicated to stress management that will help us to reduce the impact it has on our performance. We will continue to discuss this subject at our next meeting. Thank you for your attention!

Isolation In Aldous Huxleys Brave New World And The Kite...

We all deal with alienation, both internal and external, throughout our lives: it is an unavoidable condition that universally afflicts all humans. However, oftentimes we can alienate ourselves from other people more than is necessary, putting a divide between us and the rest of humanity by no fault but our own. Both John and Amir in Aldous Huxley’s Brave New World and Khaled Hosseini’s The Kite Runner face great internal struggles with alienation throughout their whole lives, many times making things worse for themselves than is needed, and forging their characters by fire; yet the natures of their hardships are inherently different, leading the protagonists down two disparate paths: one to personal triumph and the other to tragedy. John†¦show more content†¦In the strange other words they said that Linda was bad; they called her names he did not understand, but that he knew were bad names. One day they sang a song about her, again and again. He threw stones at them. They threw back; a sharp stone cut his cheek. The blood wouldn’t stop; he was covered with blood† ( Huxley 129). John and Linda are different enough from the rest of the Reservation that they are shunned, ridiculed, and even physically harmed for their—mainly Linda’s—foreign cultural practices. Although he was more or less a Reservation native, John could not find happiness and a sense of belonging there because of his mother, because of the fact that he was from the â€Å"Other Place,† because of the fact that he even existed. Amir’s struggles, on the other hand, are of an inherently different nature from John’s in that they are internal and Amir is more directly responsible for the ca use of his alienation. Amir, having witnessed the rape of his childhood best friend and servant Hassan at a young age, failing to help him, and not telling anyone about it, bears the weight of his sins throughout a large portion of his childhood and adult life. Amir struggles greatly with what he has done in the weeks and months after the rape, leading him to emotionally and physically harm Hassan even more than he has already been

Failure of Reconstruction Free Essays

Failure of Reconstruction Reconstruction is defined as a thing that has been rebuilt after being damaged or destroyed. Following the civil war the South was very much damaged both physically and emotionally. The radical republicans tried to reshape the south for their own benefit which was unsuccessful across the board for many reasons. We will write a custom essay sample on Failure of Reconstruction or any similar topic only for you Order Now Ultimately reconstruction failed to accomplish the goals of the free blacks and radical republicans because the radicals wanted a hard reconstruction of the south that was unrealistic because it neglected the life goals of the newly freed African Americans. Once the thirteenth amendment ended slavery the newly freed blacks of the south had some important goals in mind. In the source â€Å"Jourdon Anderson, Letter To P. H. Anderson† Jourdon discusses his objectives as a free man which included the wages he earned working for his former master, education and protection of his children, and to be treated with respect ( Reading, 159). It was not just Jordon who wished these things; all of the newly freed blacks were seeking these goals and other goals as well. Even though the radical republicans strongly opposed slavery, their goals during reconstruction did not exactly support the black’s goals. Radical republicans aimed for a hard reconstruction of the south that would erase the gross inequalities in wealth created by slavery. They believed the best way to accomplish this was by dividing up the land in the south. Taking the land away from the rebels and selling it to the freedmen. Radicals firmly believed the property of the rebels should pay for the national debt caused by the Civil War (Reading, 161). The southerners did not support this idea whatsoever. They are extremely angry with Thaddeus Stevens for wanting to divide up their land, land that has been in their families for generations, and give that land to black people (Reading, 161). Southerners tried to recruit former slaves back to their farms in order to keep a small part of slavery existing (Reading, 159). Ultimately the white southerners wanted to establish white supremacy. They did so with violence, enlisting fear in the blacks and interracial couples by lynching (Reading, 169). Georges Clemencau was a French physician and journalist, covered Washington politics for a French newspaper. In the source â€Å"U. S. Senate, Reports On ‘Outrages Committed By Disloyal Persons’† Clemencau talks about the double standard the U. S. government has for military and civil heads of the Confederate government. He talks about how the whites forcefully get what they want in any way they want weather it’s unconstitutional or not (Reading, 167). The goals of the radical republicans revolved around making the southerners pay for the war damages, giving blacks a chance to be free people, and eliminating the vas variations in wealth among the slave owners. While these goals seam realistic, the extent in which the radical republicans wanted them done was not. As well as these goals could not be completed without support from others, and the white southerners did not support these goals. The free blacks reinforced these goals, but they were not at the top of their list of goals following the abolition of slavery. Thusly causing reconstruction to fail for lack of support and the vast amount of sacrifice they demanded from the southerners. How to cite Failure of Reconstruction, Papers

Culturally Oriented Mental Health Care in Australia †Free Samples

Question: Discuss about the Culturally Oriented Mental Health Care in Australia. Answer: Culture plays an important role in how care services are provided to mental health patients across communities and countries, including Australia. With an incessant diversity of individual variations, it is to be noted that culture is important for clinical settings. It is clear that cultural contexts mould the mental health of minority population and changes the course of services given to them. Acknowledging and respecting the cultural background of the patient cared for leads to the elimination of any misunderstandings between the clinician and the patient, any forms of clinical bias and the fragmentation of mental health services. When the clinicians consider providing care that is aligned with the cultural beliefs and values of the patient, they are no longer deterred from accessing the care services as desired (Huang and Zane 2016). A culturally sensitive care is aligned with the concept of social inclusion. Clinicians must consider the patientss lived experience that holds the potential to become a part of an appropriate recovery practice. How inequality and disadvantage impact individuals are to be understood by the care providers. For example, mental health care provided to Hispanic patients needs to be guarded by cultural aspects. The language barrier is a key concern, and thus an interpreter would be useful. Individuals from this origin have staunch belief in natural healing procedures, and clinicians can consider them as a part of the regular care plan along with modernised treatment option (Minas and Lewis 2017). References Huang, C.Y. and Zane, N., 2016. Cultural influences in mental health treatment.Current Opinion in Psychology,8, pp.131-136. Minas, H. and Lewis, M. eds., 2017.Mental Health in Asia and the Pacific: Historical and Cultural Perspectives. Springer.

Beck Manufacturing and Plant Capacity

Beck Manufacturing and Plant Capacity Capacity planning is an important component in the operations of all contemporary organizations. It enables them to cater for the needs of the customer by avoiding shortages. The measure of capacity required to meet the future demands of a certain company has to be calculated using the resources at the disposal of the institution.Advertising We will write a custom research paper sample on Beck Manufacturing and Plant Capacity specifically for you for only $16.05 $11/page Learn More It is important to note that the estimates do not reflect the exact figures required. However, they help the management to avert any acute shortages that may occur in the future (Vonderembse White, 2013). Ratios are used in capacity planning. For example, operating ratios are used by many managers to estimate the capacity required after a specific duration of time. In this paper, a case study of Beck Manufacturing is analyzed. In the paper, the author computes the capacity of ind ividual equipment centers. In addition, the capacity of the system is determined. In addition, an analysis is provided with regards to where the focus of the company should lie if Beck wants to increase the capacity of the firm. The additional capacity that can be achieved without bottlenecks is also highlighted. Finally, the author recommends strategies through which capacity can be increased without necessarily having to acquire additional equipment. Determining the Capacity Machines and Systems Beck Company has many machines working on different operations. Each of them has a specific role to carry out in the functioning of the entire organization (Koc Ceylan, 2007). To determine output and relate it to demand in the market, it is important to calculate the capacity of these machines. It is important to note that calculating the capacity of each machine has to take into consideration the four operations of the organization (Vonderembse White, 2013).Advertising Looking f or research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Capacity of the Machine Centers Number of hours = two- 8 hours shift= 64 hours Run time per minute= 2 Number of machines =5 Reject rate= 3% Capacity of each milling machine= (2*60 hour/day) * (64+0-0 hours/day) * (1-0.02) = 7526.4/5 number of machines =1505.28. The capacity for each milling machine is 1505.28/ hour The capacity for grinding machines Number of hours = 64 hours Run time per minute = 3Advertising We will write a custom research paper sample on Beck Manufacturing and Plant Capacity specifically for you for only $16.05 $11/page Learn More Number of machines= 7 Reject rate = 5% Capacity of each grinding machine (3*60 hour/day) * (64+0-0 hours/days) * (1-0.05) = 10944/ 7 number of machines = 1563.43/ hour Capacity of boring machines Number of hours = 64 Run time per minute = 1 Number of machines = 3 Reject rate = 2 p ercentAdvertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Capacity of each boring machine = (1*60 hours/day) * (64+0-0 hours/day) * (1-0.02) = 3763.2/3 number of machines = 1254.4 /hour Capacity of drilling machines Number of hours = 64 hours Run time per minute = 2.5 Number of machines = 6 Reject rate = 7 percent Capacity of each drilling machine = (2.5*60 hours/day) * (64+0-0 hours/day) * (1-0.07) = 9896.91/ 6 number of machines = 1649.48 /hour Capacity of the System The system’s capacity is a function of the operations presented. Beck manufacturing plant has a total of four operations. The system capacity will be based on these functions. System capacity = 1505.28+ 1563.43+ 1254.4+ 1649.48 = 5972.59/4 number of operations = 1493.1475 System capacity = 1493. 1475/ hour Recommended Focus of the Company in order to Expand Capacity Expanding the capacity of the manufacturing company can be achieved through various strategies. One of them entails increasing the number of machines. It is noted that the operations that are determined or constrained by machines cannot impact on the capacity of the plant if the number of people is increased. New machines are more efficient than old equipment (Koc Ceylan, 2007). Beck, the manager of the company, can double the capacity of the current production if he chooses to increase the number of machines. The two-fold increase in capacity can be achieved if the manager doubles the current number of machines. For example, if he chooses to have five new milling machines, he will increase the number to 10. The current productivity will be doubled in the process. Consequently, the capacity of the company will rise. Increasing Capacity While Avoiding Bottlenecks Enhancing the capacity of operations is associated with a number of challenges. They include increased operational costs and the need to retrain employees (Somers Nelson, 2003). As already indicated above, Beck can double the capacity of the company. However, he should avoid causing a bottleneck in one operation in the proc ess of increasing capacity. The manager can achieve this by ensuring that the increase in the number of machines is done uniformly in all operations. Expanding the Capacity without Purchasing New Equipment The proposed method of expanding the capacity of the company requires the company to purchase new equipment. The acquisition process increases costs of production for the company (Stevenson Sum, 2010). However, it is possible to increase the capacity without necessarily having to buy new machines. Beck can achieve this by repairing the old machines to increase their efficiency. The reject time in the old equipment may be brought about by wear and tear (Somers Nelson, 2003). Repairing them will help in increasing efficiency. Consequently, the capacity of the manufacturing company will be expanded without the need to purchase new machines. References Koc, T., Ceylan, C. (2007). Factors impacting innovative capacity in large-scale companies. Technovation, 27(3), 105-114. Somers, T ., Nelson, K. (2003). The impact of strategy and integration mechanisms on enterprise system value: Empirical evidence from manufacturing firms. European Journal of Operational Research, 146(2), 315-338. Stevenson, W., Sum, C. (2010). Operations management: An Asian perspective. Singapore: McGraw-Hill/Irwin. Vonderembse, M., White, G. (2013). Operations management: Concepts, methods, and strategies. San Diego, CA: Bridgepoint Education, Inc.

hungarian immigrants to canada essays

hungarian immigrants to canada essays To what extent does the novel or memoir you have chosen provide useful insights into the topic mentioned? John Marlyn's 'Under the Ribs of Death' is concerned with the life of Sandor Hunyadi, a young Hungarian living in Canada. The novel follows his life as a young boy, and then as a young man in the years before the Great Depression. Sandor's efforts to find his place within Canadian society are a dominant theme of the novel, as is the problem of poverty. Perhaps the all-encompassing term which would define Sandor's life is struggle. Sandor's home life can be seen in terms of a constant struggle against poverty. Like many other Hungarian immigrants, Sandor's father is a janitor, a low-paid, menial job. Hungarians brought with them few skills fit for the Canadian job market, and were often employed in jobs with low wages, and were highly exploited by the Canadian employers. Sandor himself was shocked and upset when he heard his father being talked down to by his employer, but this type of treatment was common for Hungarian immigrants to Canada, who were subjected to prejudice and hate. Although being shocked by his father's treatment, Sandor is very aware of the prejudice against immigrants. He shows this from an early age when he tells his parents that "the only people who count are the English ... 'cause when you're English it's the same as bein' Canadian", and because of this prejudice he is determined to demonstrate that he is as Canadian as everyone else. His pride of sharing his birthday with Victoria Da y is clear evidence that he is proud to be Canadian, as is his absolute fervour over obtaining a flag. The most obvious symbol of Sandor's desire to assimilate is his decision to change his name. Sandor's name has always caused him problems with the Canadians, and from his encounter with Mrs Crawford when he became Alex Humphrey, to his later decision to become Alex Hunter, he has always felt that his foreign name was a h...

Storm drainage design project Essay Example | Topics and Well Written Essays - 1500 words

Storm drainage design project - Essay Example Hydrograph analysis is also used to explain various river behaviors such as how a watershed responds to rainfall and how lag time is related with other parameters such as soil conditions and geology. It also helps in finding out discharge patterns of a particular drainage basin and helps engineers and planners to assess the potential of a river to flood and predict flooding events, therefore influence implementation of various flood prevention measures by means of water supply pipelines or channels, dams etc. This paper critically analyses hydrograph for Thaw River and assess various factors that determine a river’s potential to flood. It investigates the chances of taking water supply from the river by means of a pipeline or channel. The paper also discusses different design considerations for such pipeline or channel. Hydrologic mathematical models for flood prediction and management involve complex mathematical calculations. They represent a system’s physical behavior in terms of mathematical equations. In this sense, any hydrological analysis heavily relies on the data related to river and river basin. Though evapo-transpiration, effect of the stream-aquifer interaction, effects of other hydrologic processes such as interception and depression storage are altogether ignored for analysis (Ramà ­rez, 2000), other parameters should be appropriately measured for a relevant hydrological analysis. Appropriate topographical data for watercourse such as information on structures, water drainage routes, potential blockages / obstructions to drainage is necessary for considering the effects of various factors on river flow. Catchment shape and gradient: It determines the time taken by rain water to route in to river. A clear ‘V’ shaped catchment with sharp gradient gives flash floods and a steeper

Oasis or Blur Essay Example | Topics and Well Written Essays - 500 words

Oasis or Blur - Essay Example Differing trajectories of Oasis and Blur In 1991, Oasis as and came to existence in the city of Manchester. The group was composed of Liam Gallagher, Paul Arthurs, McGuian, and McCarrol, to be joijned later by Noel Gallagher and was earlier known as ‘The rain’. Simplicity of music, crafted mainly by Gallagher brothers, was one of the hallmarks of the Oasis band. Also, the group started its triumph from nearly nothing. However, the group had faced several problems in the long run chiefly because of the in-fights and even accusations of plagiarism more than once which they had to pay damages. Especially, the tendency of Gallagher brothers to bring their petty sibling fights to the tabloid, compounded with the wild lifestyles has eventually led to the gradual erosion of the band’s popularity. Repeated live performances without substantial intervals have also taken the toll from the members of the band. The hedonistic lifestyle of the team members were major reason fo r the group’s downfalls. It is important to note that Oasis’s music style was heavily intertwined with that of The Beatles, up to the extent to be labelled as obsession by the media. Blur as an alternate music band was formed in London in 1989.

Developing Mathematical Abilities for Children

Developing Mathematical Abilities for Children The mathematical development foundation was established in the earliest years. Mathematics learning had built on curiosity and enthusiasm for children to grow naturally. Mathematics at this age, is suitably connected to a child’s world, is more than â€Å"getting ready† for school or accelerating them into elementary mathematics. Appropriate mathematical skills challenge young children to explore ideas related to patterns, shapes, numbers, and space with increasing complexity. The child’s cognitive development is how the concentration works and how the children learn, aim and comprehend. As children develop cognitive from pre-lingual and pre-symbolic stage to the use of language and symbols to operate concepts. The ability related to later mathematics learning are also developing. The abilities for mathematics cognitive learning are memory, language skills and the ability to male mental pictures of numbers and space. Young children begin to use their memory when co-operating with others and recall the experiences. Infants will respond to familiar faces and to music. Children begin to notice environment print and they begin to understand the role of letters and numbers as abstract symbols for familiar things. The child’s cognitive development is how the concentration works and how the children learn, aim and comprehend. As children develop cognitive from pre-lingual and pre-symbolic stage to the use of language and symbols to operate concepts. The ability related to later mathematics learning are also developing. The abilities for mathematics cognitive learning are memory, language skills and the ability to male mental pictures of numbers and space. Young children begin to use their memory when co-operating with others and recall the experiences. Infants will respond to familiar faces and to music. Children begin to notice environment print and they begin to understand the role of letters and numbers as abstract symbols for familiar things. Pattern making it is significant as it enables children to identify simple repeated ideas. It is a good basis for finding patterns in numbers later on. Sorting will help children’s understanding of numbers, they should have opportunities to sort as many different materials as possible and in many different ways as they can. Counting and ordering children will need to be come familiar with the number system, they will need to do this through counting and ordering numbers and group of numbers with the same criteria. Recording they will start to record numbers and patterns. They have found out in simple ways, through pictures and simple charts and tallies. When I was observing children there was a child that knew the numbers and knew how to make 3 colours the same. This child is very intelligent, last day we were playing with blocks and I told him to tell me how many reds there are and he told me that there are 10 in all. Then I told him to put 4 block together that are the same colour and he did them without any help. In maths the boy is at a higher level, he knows how to count and to join 4 blocks together I was playing with a boy and we were saying numbers and I told him to count the clothes that there are suspended and he started to count but he didn’t knew the numbers well. He begin to count but he forgot what numbers comes after 1 and he had some problem to remember them so I tried to help him by saying him the beginning of the numbers but he couldnt remember the number that comes after 1. This child needs help in numbers, he need someone to teach him the numbers at home. I think that their parents are not helping him and teaching him the numbers. His level is low and he needs to improve more. The children built their confidence when they have someone who understands them and who play with them. They be confident with people that they have attachment with. When children know things like numbers they feel more confident of saying them. If they are confident their self- esteem will be more high. For children to be fruitful in working with others, and in explanation their own sympathies, they must develop the mathematical language vital to help them express what they believe. Conversation amongst themselves and with a teacher, offers children with chances for social message, and for shared understandings to be exchanging and developed. To do this children need to have self-assurance and don’t be shy of saying the answers or asking a question. If they don’t understand they can’t learn maths well so they need to be confident and ask. Yesterday I was doing an activity with 2 children that are the same age. They are different from each other because one is very confident and likes to do the activities and she is very motivated of doing them. Her self esteem is very high and she is very confident. The other child is very shy and he don’t like to interact with others. He don’t like to do activities because he knows that Im going to ask him questions for example which color he like most so he need to built some confidence with himself and with others because his self-esteem is very low. He need to communicate more with others even at home his parents need to interact more with him. As with all others areas of learning one will need to build children’s confidence when working on mathematical ideas. From an early age , children should be presented with positive and fun methods of working with mathematical tasks in ways that engage all learners. Adults should take care to ensure that tasks are introduced in a way that stimulates children so that they do think of mathematics as difficult. Occasionally concepts may be difficult to grasp, and children will find new ideas challenging. They should be given plenty of opportunities to use games, investigations and other forms of mathematics, which will develop their skills while also encouraging them to be independent. Last day we were playing, and in the class we have a number line. I was playing with Christian and I asked him to count the numbers. He was very shy at the beginning because he don’t believe in himself and he don’t have confidence with others. Then I helped him by praising him and told him that he is able to count them and I knew that he know them so he began to count them. He needed some support and courage to built confidence and to feel comfortable talking to me. Im going to talk about the theories that are involved in mathematical development. I’m going to talk about Piaget and his conservation of numbers according to his constructivist theory. Constructivism, first developed by Piaget, views learning of mathematics as the building of meaning and understanding based on the modeling of reality, the examination of pattern, and the gaining of a mathematical nature. Though I have chosen conservation in mathematics as the test case the account Piaget provided is expected to apply more usually to his entire composition, and I believe is further genuine by changes in his thought he also draw upon other examples to make his case. He make no effort to define the different stages of Piagetian development but make position to them when necessary; that wasnt his focus. More, he use Skinner as the exemplar of behaviorism even though there are other varieties. The reasons for doing so rest with his supremacy among instructors of all punishments and the potential benefits to justifying the wide-spread mistake of his work, too. Language and hearing processing shortfalls affect ability to learn language and math concepts and solve problems. Students may have amenable or communicative language problems that can considerably affect their learning and ability to express what they do not comprehend or show how they solved problems. They can help them by teaching them those things: Partner with Teachers to Manage Language and Auditory Processing Deficits. Use Hands-on Materials to Improve Your Childs Math Comprehension Re-Write Word Problems to Enhance Auditory Comprehension Provide Step-by-Step Models of Problem Solving We were doing an activity about maths and I was explaining them sum and what they need to do some of the children couldnt understand the concept of the sum so I needed to explain it again and more in detail. If I didn’t explained it again and more in detailed they wouldnt understand and learn the sum. When I was doing the activity some of the children didn’t understood the vocabulary because was a little bit hard for them so I asked them where they didn’t understood and I explained it better.

Ray Bradbury Essay -- essays research papers

Ray Bradbury Ray Bradbury was a dreamer. Bradbury had a skill at putting his dreams onto paper, and into books. He dreams dreams of magic and transformation, good and evil, small-town America and the canals of Mars. His dreams are not only popular, but durable. His work consists of short stories, which are not hard to publish, and keep in the public eye. His stories have stayed in print for nearly three decades. Ray Bradbury was born on August 22, 1920, in a small town of Waukegan, Illinois. His parents were Leonard Spaulding and Esther Moberg Bradbury. His mother, Esther Moberg loved films, she gave her son the middle name Douglas because of Douglas Fairbanks, and she passed her love of films to her son. "My mother took me to see everything....." Bradbury explains, "I'm a child of motion pictures." Prophetically, the first film he saw, at the age of three, was the horror classic "The Hunchback of Notre Dame", staring Lon Chanley. His teenage Aunt Neva gave the boy his appreciation of fantasy, by reading him the Oz books, when he was six. When Bradbury was a child he was encouraged to read the classic, Norse, Roman, and Greek Myths. When he was old enough to choose his own reading materials, he chose books by Edger Rice Burroughs and the comic book heroes Flash Gordon, Buck Rogers, and Prince Valiant. When Bradbury was in Waukegan he developed his interest in acting and Drama. After seeing a magician, known as Blackstone, he became fascinated with magic also. In 1932, his family moved to Tucson Arizona. With his talents he learned in Waukegan (amateur magician) he got a job at the local radio station. "I was on the radio every Saturday night reading comic strips to the kiddies and being paid in free tickets, to the local cinema, where I saw 'The Mummy', 'The Murders in the Wax Museum', 'Dracula', .....and 'King Kong'." His family only stayed in Tuscan for a year, but Bradbury feels: "It was one of the greatest years of my life because I was acting and singing in operettas and writing, my first short stories." In 1934 his family moved to Los Angeles, where Bradbury has remained. He attended Los Angeles High School, where he wrote and took part in many dramatic productions. His literary ... ...feild is. The demands of the commercial marketplace and the need to confine a popular writer and his within an easy recognizable image have resulted in Bradbury's being jammed uncomfortably into a box labeled "Science Fiction". No definition of science fiction exists that pleases everybody, and even if it did, to apply it casually to the work of Ray Brabdbury would be inaccurate and unfair. H.G. Wells, whom many regard as a classical science fiction writer, had this to say about his own novels "They are all fantasies; they do not aim to project a serious possibility; they aim indeed only at the amount of conviction as one gets in a good gripping dream. They have to hold the reader to the end by art and illusion and not by proof and argument, and the moment he closes the cover the reflects he wakes up to their impossibility." Wells here is contrasting his stories with those of Jules Verne, wich he calls, 'anticipatory inventions." Viewed this way, virtually all of Bradbury's stories are fantasies, with Wells's concept of the "good gripping dream" coming closest to describing their effect. Even today Ray Bradbury's place in literature is not clear.

The Success Factors of Standard Chartered Hong Kong Marathon

The Success Factors of Standard Chartered Hong Kong Marathon Presented to The Department of Business Administration 2011-12 EXECUTIVE SUMMARY This repost is studying the success factors of Standard Chartered Hong Kong Marathon. It will be collect the information and data from questionnaire survey and focus groups. Also, it will be through Value Important Performance Grid tool and SWOT analysis that more understand the performance and state of this marathon, then make some recommendation. ACKNOWLEDGEMENT This thesis would not have been possible unless someone who give the information support.It is an honor for our group to interview Mrs. Vivian So, the Executive director of HKAAA, and Mr. Wong Ka Man, an committee of HKAAA. Our group also would like to thank some participants who attend our questionnaire survey and focus group. Their view and information gave us a lot of help for this report. I would like to show my gratitude to my supervisor, Leonard Kwan and course leader, Johnny Ch iu, whose encouragement, guidance and support from the initial to the final level enabled me to develop an understanding of the subject.Lastly, we offer our regards and blessings to all of those who supported us in any respect during the completion of the project. TABLE OF CONTENTS ACKNOWLEDGMENT EXECUTIVE SUMMARY TABLE OF CONTENTS LIST OF ILLUSTRATIONS LIST OF TABLES LIST OF APPENDICES CHAPTER 1. INTRODUCTION 2. 1 Background of Event 2. PROBLEM STATEMENT 3. 2 Statement of the Problem 3. 3 The Assumption 3. 4 Methodology 3. 5 Limitation 3. FACTORS AFFECTING A EVENT 4. 6 Public Acceptance 4. 7. 1 Social Environment – Cultural 4. 7. 2 Lifestyle 4. 7 Support from Stakeholders 4. 8. 3 Commercial Sponsorships . 8. 4 Participants 4. 8. 5 Organizations 4. 8. 6 Non-profit organizations 4. 8. 7 Celebrities 4. 8. 8 General Public 4. 8. 9 Government 4. 8 Effective Event Management 4. 9. 10 Event Planning 4. 9. 11 Human Resource Management 4. 9 Publicity 4. 10. 12 Word of Mouth 4. FINDIN GS 5. 10 Value Important Performance Grid 5. 11 SWOT Analysis 5. 12. 13 Strengths 5. 12. 14 Weaknesses 5. 12. 15 Opportunities 5. 12. 16 Threats 5. 12 Sustainability 5. 13 Potential for future development 5. CONCLUSION 6. RECOMMENDATIONS APPENDICES 2| 1. Introduction 1. 1 Background of the EventStandard Chartered Hong Kong Marathon is one of the most significant and brand sport event for Hong Kong. This sports event has been held annually every Chinese New Year. This event is large-scale, with local and foreign people participation. Standard Chartered Hong Kong Marathon has been gaining a lot of support from companies, organizations, public, government and tourist. Prior to Standard Chartered Hong Kong Marathon, it was named â€Å"Shenzhen Marathon† and was held in 1996. Due to the lack of funds, Standard Chartered Bank become the title was sponsor of â€Å"Shenzhen Marathon†.Afterward it has been named Standard Chartered Hong Kong Marathon. Since then the Marathon has been held for 15years. In the beginning, the number of participants of this event was limited thousand and the awareness was 1000. Until 2011, the number of participant has increased to more than 70,000 in 2012. 2. PROBLEM STATEMENT 2. 1 Statement of the Problem The purpose of this report is to find out the success factors of Standard Chartered Hong Kong Marathon. The event had a humble beginning, and very few Hong Kong people showed interest to join the race.After a few years, Standard Chartered Hong Kong Marathon has started to gain its popularity in Hong Kong year after year. The event has become a Hong Kong branded sports event now. This report is to study the factors that attributed to its success. This report also investigates the possible strategies to sustain its success in the future. Based on the participant number of Standard Chartered Hong Kong Marathon in past 16 years, it showed in Chart 1. The figure indicates that the participant numbers are growing year after year. This proved the event has been more widely accepted by people in Hong Kong than other sports.Hence, how to this event successes in attracting so many people to participate every year allows us to better understand the reason behind its success. Thus, it helps to project whether the event is sustainable in the future. 2. 2 The Assumption Our group assumes public acceptance, support from stakeholders, effective event management and publicity are the important factor of success event. 2. 3 The Methodology In this report, we had used primary and secondary sources of information for the analysis of the critical success factors of Standard Chartered Hong Kong Marathon. 2. 3. 1 Data Collection Secondary researchFirst of all, we had found a lot of reference books in the library, for example, Successful Event Management, Event Sponsorship, Sports and Entertainment Marketing and Sports Marketing etc. Also, we will find the professional journals, such as the Journal of Business Research, Jour nal of Marketing Event Research, Journal of Marketing, Organizational Behavior etc. Then, we will have more information about the Standard Chartered Hong Kong Marathon’ success factors. Moreover, we had found the sports magazine, such as Sportsoho, these helped us to know more about Standard Chartered Hong Kong Marathon.Moreover we found a lot of relevant information on the newspapers, such as, Singtao newspaper, Mingpao newspaper, etc. It can help us to find out more Standard Chartered Hong Kong Marathon information, such how can prepare for the event. Moreover, we had used internet to find more secondary information. For example, using Google to research information related to Standard Chartered Hong Kong Marathon. It can easy to research some useful information in the Standard Chartered Hong Kong Marathon, such as, past history and year the participant situation etc.Also, we used Wise News to find some past news. Primary research First of all, we have interview with Miss V ivian, the Executive Director of the Hong Kong Amateur Athletic Association (HKAAA) to get more information of Standard Chartered Hong Kong Marathon. So, we can have more information about this event, such as the process of marathon, brand building etc. Furthermore, we had set questionnaires and used to interview with stakeholders such as, runner and supporter, to find out how they feel about Standard Chartered Hong Kong Marathon. We had interviewed them the days near the marathon.We had finished 384 interviews in different place, such as, sport ground, a competition area etc. Then, it can help us to understand the customer’s behavior and expectation. We are using the following formula to decide the number of questionnaire: n=[z * se]2 Where n = sample size n=[1. 96 * 50%5%]2 z= Confidence level =384 s= sample variance e= error acceptance The latest survey has a response rate 92 per cent, a sampling error of plus or minus 5 percentage points and a confidence level of 95 perce nt.On the other hand, after the Standard Chartered Hong Kong Marathon, we had interviewed with focus groups who are amateur sport members from The Citizen Athletic Association and The Hong Kong Polytechnic University Track and Field Team. We had interviewed with four focus groups that 5 to 6 people in a group. We had asked lots of questions on how they feel on the Standard Chartered Hong Kong Marathon in order to help us to draw out the analysis. Lastly, we will use the following analytical methods to analysis the success factors of Standard Chartered Hong Kong Marathon. 2. 3. 2 Analytical methods 1. Value Important Performance Grid 2.SWOT analysis The Value Important Performance Grid can help us to evaluate the performance and areas of improvement of Standard Chartered Hong Kong Marathon. Also, SWOT analysis can let us more understand the relative strength and weakness of this sport event for organizer perspective. 3. Factors Affecting a Mega Event 3. 1. Public Acceptance Public ac ceptance is defined to be a clear identity and social statuses have a favorable position. Also, it get the support and love of people and their ideas and direction is have to the same goal that can establish a good reputation and word of mouth . For example, Echoes of the Rainbow movie made in Hong Kong, a low-cost film production. At the beginning, this movie had few people pay attention. When this movie received the best picture in the new generation of Children's Film Unit Crystal Bear Award at the 60th Berlin Film Festival, there are many people start attending this movie. Since this movie had received an award, it caught everyone’s attention about this film. More people accept that this king of film and story. In 2008 Beijing Olympics was very successful sport event. It is because the sportsmen from all over the world had come to support and participates in it. We all attach great importance to this event.It is because this game has good recognition. This paper approache s the topic by first referencing to the present environment under the categories of social and lifestyle perspectives of the living environment in Hong Kong. According to the findings, we conjecture the public needs and analyze how the Standard Chartered Hong Kong Marathon can fulfill the needs and obtain public acceptance. 3. 1. 3Social – Cultural Since 1996, Lee Lai Shan won the first-ever Olympic gold medal for Hong Kong in the women’s mistral boardsailing class and was the first champion in the Asian Games representing Hong Kong, China.Since them, Hong Kong people started paying more attention to our Hong Kong Campaigns. And government started investing a lot more money and time in the promotion for Hong Kong sports. In addition, Lee Lai-Shan has received â€Å"the ten most Outstanding Youth Award† and the Bronze Bauhinia Star Award in recognition of her outstanding achievements in the international sports scene. A stating of her on a wind surf board was ere cted in honor of her near the beachfront at Cheung Chau. Hong Kong Sports Stars Awards is an annual election organized by the Sports Federation ; Olympic Committee of Hong Kong, China.The purpose is to encourage athletes and teams to strive for excellence. Also, it can provide role model sand inspiration for Hong Kong young people, thus help to promote sports development in Hong Kong. Moreover, it can encourage the community’s involvement in sports to further promote the sport culture in Hong Kong. Among them, Lee Lai-Shan has won numerous awards including 2000, 2001, 2002 and 2004. Government has also encouraged the public to do more exercise. And it promotes different sports and exercise for us. Furthermore, nowadays people are increasingly aware about their health and peruse a healthy way of living. In the Leisure and Cultural Service Department of Healthy Exercise for All Campaign, Launched in April 2000, the â€Å"Healthy Exercise for All Campaign† is a territory- wide event jointly organized by the Leisure and Cultural Services Department (LCSD) and the Department of Health (DH). With the slogan of â€Å"Daily exercise keeps us fit, people of all ages can do it†, the Campaign aims at raising the public's interest in exercising and encouraging them to exercise regularly so that they can understand the benefits of exercising to health. † This can show that doing exercise benefits for both body and mind.Also, regular exercising can improve the health conditions, and strengthens body’s resistance to illness, trains muscles, strengthens bones and helps prevent osteoporosis. In addition since the outbreak of SARS on 2003, the public awareness to public health exercise caused more people to do exercise. All their incidents coincide with the repaid growth of participants in Standard Chartered Hong Kong Marathon from 2001 to 2006. Moreover, running is one of the most popular sports and easily practiced by people of all ages. Also, running can enhance physical fitness, strength and willpower.Nowadays, running of the equipment has become more advanced technologically. The innovation of running supplies, clothing and footwear which become to more lightweight and offer better protection. Running gears are how made with more eye-catching color, preferred by ladies who want to live and run in a more relaxed mood. For example, running shoes are now ultra-lightweight. Shoes cage is widen to allow runners to wear comfortable with high-tech arch boosters and the stronger induction of the foot to promote runners reflex, increase their agility, run faster. Also, windproof and breathable jacket make running more comfortable and enjoyable.Furthermore, the technological advancements now even allow smart phones to measure the running speed and pacing. It is very convenience for runner and makes more people like this sport. 3. 1. 5Lifestyle â€Å"Lifestyle is a mode of living that is identified by how people spend their tim e and resource, what they consider important in their environment, and what they think of themselves and the world around them. † First of all, there is an apparent relation between slow economic growth and desire for participation in sports event. In 2003, Hong Kong has a Severe Acute Respiratory Syndrome (SARS) and bully impact the Economic. A government spokesman explained that the March to May this year. The unemployment rate and underemployment rate rose to a new high. It is because of the impact of Severe Acute Respiratory Syndrome(SARS) on the labor market intensifies, consumption and tourism, the impact on industry layoffs increase with an overall decline in employment. † According to government year book2003 â€Å"The labour market worsened abruptly in the first half of 2003, mainly affected by the outbreak of Severe Acute Respiratory Syndrome (SARS). The seasonally adjusted unemployment rate increased from 7. per cent in the first quarter of 2003 to an all-tim e high of 8. 7 per cent in May-July 2003. † â€Å"Also, Hong Kong economic situation in 2003 can showed the unemployment rate and the underemployment rate surged to record highs in the summer of 2003, a consequent of an abrupt economic downturn under the impact of SARS. † (Chart 1) Chart 1 Unemployment and underemployment rates â€Å"Amidst the slackened labour market conditions, overall labour earnings and wages continued on a decline in 2003. The decline nevertheless narrowed down after the mid-year. †(Chart 2) Chart 2 Earnings and wages| year-on-year rate of change in money terms)| Since more people were unemployed, so that they have more time to use the spare time for exercise running. Also, running does not cost money and is a low-consumption activity that is good exercise for most people. Therefore, most people change their lifestyle. They are love to running. In addition, running is good for health. It is because most of doctors said that running could enh ance the breathing health of lung. So people started paying more attention to running. (App1) The Hong Kong Anti-Cancer Society also suggests that people to do exercise 30mins every day, such as running.They claimed that, running can prevent the disease. Since then more people are interest in doing exercise. ————————————————- Furthermore, the World Health Organization suggested people to do 150mins exercise every week. This can make the body became healthily and lengthen the life by 3years than without doing exercise. ————————————————- ————————————————- Therefore, people need to health and good life time, they take action to running. It can benefit for their health.It can show that the Standard Chartered Hong Kong Marathon increase the participants join to after 2003. Moreover, every person has different a way of living and habits. Their lifestyle reflects the attitudes and values of a person. Ms Vivian So, the Executive Director of HKAAA said that â€Å"Running is not limited to any place and no need to pay any money. Anyone can do it. However, if one plays football, basketball etc one needs to have a large group of players. Therefore, running is very convenient. † This explains why distance running has become popular in the present busy lifestyle of Hong Kong people.Leung Yiu-chung a member of the Legislative Council also said that when he was young who like swimming, running, hiking, football, table tennis, volleyball etc. But most of sports need to have a partner. After he started working, it become difficult to find a partner does exercise together. Therefore, he chose running because he can do it alone. He has been ru nning which run for more than 20 years. Ken Yuen, Hong Kong Commercial Broadcasting Corporation Limited of presenter said that running need only sport shirts, pants and shoes which can be done alone.Running is very convenient for him. There is one thing in a common, many people working busily. It is difficult to meet friends to do exercise together. Therefore, running can fit in to the lifestyle of new generations. Then, a study on consumer behavior can explain why people join the Standard Chartered Hong Kong Marathon. We apply the theories of Maslow’s Hierarchy of Needs to explain it. â€Å"Consumer behavior is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics.It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioral variables in an attempt to unders tand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. † It is mean the consumer behavior is a buyer decision making process, it includes individual, groups. The groups are like the family, friends, media, leader or artist. Participant will influence with them when they make decision. Consumer behavior is â€Å"The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. † Behavior occurs either for the individual, or in the context of a group (e. g. , friend’s influence what kinds of clothes a person wears) or an organization (people on the job make decisions as to which products the firm should use). † We can understand consumer behavior is affect by individuals, groups, or orga nizations. The consumer behavior also knows people's need.So, people join the Standard Chartered Hong Kong Marathon is effect by their making decision and what they needs. Otherwise, the participant also will use their knowledge, experience to join it. Maslow’s Hierarchy of Needs (chart. xx) â€Å"Maslow's hierarchy of needs is a theory in psychology, proposed by Abraham Maslow in his 1943 paper A Theory of Human Motivation. Maslow subsequently extended the idea to include his observations of humans' innate curiosity. His theories parallel many other theories of human developmental psychology, all of which focus on describing the stages of growth in humans.Maslow is use the terms Physiological, Safety, Belongingness and Love, Esteem, and Self-Actualization needs to describe the pattern that human motivations generally move through. † ————————————————- The Nee ds can identify why participants join the Marathon. Physiological need is base on eating, drinking. Participates need a healthy body. Safety is meaning ensure public safety, such as how the events management provides enough facilities to protect participants. Belonging and love is base on with friends, family together. Participants may join this event with friends, families.Esteem is the glory of participating in the race to makes them satisfied. The self challenge is when the participant makes a breakthrough in their finishing time or finishing the race by challenging their potential. ————————————————- Participants join the race as they think that they can gain a great experience or achieve their personal goal in the Standard Chartered Hong Kong Marathon. Chart 5 Through our questionnaires, we find that near a half part of participant motion that they join this marathon a s for self- challenge. About 24% participants join because of the health.Impact of peer and family and honor respectively is 11% and 14%. Also, these had a 2% was participated with company or a litter bit number for other reasons. So, we would understand that achievement is really importance as the personal goal and this may cause the reason that why the number of participants is continuous growth. Maslow’s Hierarchy of Needs Higher– Level Needs Lower – Level Needs ————————————————- ————————————————- 3. 2 Supports from Stakeholders It is important to cooperate with stakeholder in an event.A good stakeholders’ support can make the event more successful. In the Standard Chartered Hong Kong Marathon, we can see that it has received a good support from participants, celebrities, general public and the government etc. 3. 2. 1 Commercial Sponsorship Sponsorship is a contribution to an activity (typically in sports, arts, entertainment or causes) by a commercial organization in cash, or in-kind, with the expectation of achieving corporate and marketing objectives. Sponsorship continues to represent a popular way of cutting through advertising clutter and reaching potential customers.Commercial sponsor can increase the media and marketing leverage which can let the event become more large-scale. The scale of a representative event can’t be too small. A large scale of an event can attract and increase the number of people to join or to pay close attention to it. Also, it can cause by the public and media to discuss and report the event. – For instance, Cathay Pacific/Credit Suisse sponsored the Hong Kong Sevens Rugby Match was one of the successful model in the early years. Cathay Pacific/Credit Suisse was t he title commercial sponsors.Because of the sponsorship, Suisse Hong Kong Sevens become more popular and large-scale. And, the event has been well known. Because it makes the event become more representative and attract the number of people to pay attention to it. Regarding Standard Chartered Hong Kong Marathon, because of the sponsorship of Standard Chartered Bank, making had more resources to promote the event. Also, commercial sponsor can increase the media and marketing leverage which can let the event become more large-scale. A large scale of an event can attract and increase the number of people to join or to pay close attention to it.A part from that, it can cause by the public and media to discuss and report the event. Therefore, it prove that commercial sponsor is also one of the reason why caused the marathon be more success. 3. 2. 2 Participants The Standard Chartered Hong Kong Marathon started in 1997. Since then, it has been gaining in popularity. In the past thirteen y ears, it made record in entries every year. Now it has become a signature international sporting event in Hong Kong and was recognized as a â€Å"Brand Hong Kong Event† by the Hong Kong Special Administrative Region Government.The continuous growth of the number of participants, it proves that people support the event. Chart 1 Also, Standard Chartered Hong Kong Marathon has attracted a lot of international athletes from over seventy countries and regions, including China, Chinese Taipei, Ethiopia, Indonesia, Japan, Kenya, Kyrgyz Republic, Malaysia, Mongolia, Morocco, Poland, the Netherland, New Zealand, Russia, Ukraine and Singapore. It is because people believe that Standard Chartered Hong Kong Marathon is a large-scale and well-known running event.These may cause that why they are interested and support for the marathon. Participants join the race as they think that they can gain a great experience or achieve their personal goal in the Standard Chartered Hong Kong Marathon. Chart 5 Through our questionnaires, we find that near a half part of participant motion that they join this marathon as for self- challenge. About 24% participants join because of the health. Impact of peer and family and honor respectively is 11% and 14%. Also, these had a 2% was participated with company or a litter bit number for other reasons.So, we would understand that achievement is really importance as the personal goal and this may cause the reason that why the number of participants is continuous growth. A part from joining the Standard Chartered Hong Kong Marathon, participants can achieve their personal goals. We find that about 70% of participants had joined more than one times. It can show that a great part of number were repeat participate. Chart xx Chart 6 Also, all of interviewer motioned that they will participate in the Standard Chartered Hong Kong Marathon again.It can see that participant generality enjoyable and think the higher value than payable in this mara thon. So, the continuous growth of the number of participants, it proves that people support the race. 3. 2. 3 Organization On the other hand, Standard Chartered Hong Kong Marathon also has attracted a lot of companies and organizations’ support. Some companies and organizations like Standard Chartered Bank, LI & FUNG, Hong Kong Institute of Certified Public Accountants have joined corporate challenge or SME Marathon Cup.Furthermore other education groups include The University of Hong Kong, Hong Kong Baptist University, The Hong Kong Polytechnic University and The Hong Kong Institute of Vocational Educational etc. They were many staff and students who participated in it. The purpose that they may not to win for the race, they only want to have a nice day and enjoy the event. They may only want to express the support to a meaningful cause. These show that organizations’ support for the event. —————————†”——————-For example, Standard Chartered Bank has 2800 staff running in Marathon 2012. It is means participants had affected by each other’s within these groups. Through the organizations we can identify the reasons that made this event became successful. 3. 2. 4 Non-profits organization Standard Chartered Hong Kong Marathon is a large-scale sporting event. Therefore it needs lots of volunteers to make the event orderly. Ms Vivian So, the Executive Director HKAAA, said that volunteers are important for an event and good services can attract potential customers.Standard Chartered Hong Kong Marathon had thousands of volunteers serving the runners and the organizer beyond the track to ensure the race can go on smoothly. Volunteer physiotherapists, overseas invited runners’ liaison team members and photographers etc. The volunteers in Standard Chartered Hong Kong Marathon come from all walks of life and all of them regarded the vo lunteer work very challenging. Therefore, it can prove that non-profits organization is important for an event enter in successful. On the order hand, in order to let the marathon carried out more smoothly, it s important to have non-profits organizations’ support, like Scout Association Hong Kong – Hong Kong Island Region, Auxiliary Medical Service etc. Without their support, the event can’t continue as such smoothly. 3. 2. 5 Celebrities The Standard Chartered Hong Kong Marathon has received a lot of support from celebrities. Since 2004, artists like EO2, Fiona, Sky etc, they played games with participants, sang and share their experiences on running at the Marathon Expo. On the day before the marathon, there was a cheering concert to boost the morale for participants and volunteers.These make the event more interesting and attract more potential customers to join. Also, Standard Chartered Hong Kong Marathon Ambassadors personally participated in the event, for example, Andy Hui, Alex Fong etc. These can prove that how the celebrities supported the event. Celebrities are important endorsers of the marathon. Therefore, from 2001 to 2006 the participants’ number has significant increase and one of the reasons that maybe participants want to support their idols. On the other hand, Mr. Donald Tsang Yam-Kuen, the Chief Executive, presented at opening ceremony and supports the participator.Moreover, lots of support from celebrities and famous people, likes Mr. Ricky Wong Wai-kay, Chairman of the City Telecom (H. K. ) Limited. Mr. Timothy T. T Fok, GBS, JP President of Sports Federation & Olympic Committee of Hong Kong, China, they helped promote the vision of Standard Chartered Hong Kong Marathon to their employees as well. These may attract more people to join the race. A part from these, it proves that the Standard Chartered Hong Kong Marathon has received a lot of support from celebrities and these may cause the reason that why marath on are success. 3. 2. General Public Moreover, in order to let the marathon conducting more smoothly. Standard Chartered Hong Kong Marathon caused large scale road closure, making it inconvenient to a lot of people who live along the race track. However, no public protest against the road closure has been heard. According to Apple Daily on February 24, 2012 â€Å"Road closure would certainly cause inconvenience to some people, but for the marathon road closures was definitely better than New Year Parade, fireworks, Celebration Parade is worth. † showing that the public accept holding a mega event like this.Also, Ms Vivian So, the Executive Director HKAAA, said that it can prove the popularity. The event has been support by the popularity, though it may have caused a little disturb to the neighborhood. It showing that most of the public accept for the Standard Chartered Hong Kong Marathon and they are support Hong Kong for holding such kind of international activities. 3. 2. 7 Government Standard Chartered Hong Kong Marathon is now being recognized as a â€Å"Brand Hong Kong Event† and a â€Å"M† Mark sporting event by the Hong Kong Government.It has attracts more than 70,000 participants taking part in this challenge in 2012. In order to contain a greater amount of participants, government has done a lot of measures, such as road closure. Moreover, in order to let the marathon conducting more smoothly, Hong Kong Police Force and Hong Kong Road Safety Patrol had send out a great amount of human resources to support the race. On the order hand, Standard Chartered Hong Kong Marathon normally starts early in the morning (5 a. m. ). In order to support the marathon, MTR Corporation started its trains earlier.Also, those runners who could not reach the pre-set specific time limits need to board the official buses. These special service can see that how government support Standard Chartered Hong Kong Marathon. 3. 3 Effective Event Management 3. 3 . 1 Event Planning â€Å"Event planning is the process of planning a festival, ceremony, competition, party, or convention. Event planning includes budgeting, establishing dates and alternate dates, selecting and reserving the event site, acquiring permits, and coordinating transportation and parking.Event planning also includes some or all of the following, depending on the event: developing a theme or motif for the event, arranging for speakers and alternate speakers, coordinating location support (such as electricity and other utilities), arranging decor, tables, chairs, tents, event support and security, catering, police, fire, portable toilets, parking, signage, emergency plans, health care professionals, and clean up. † The event manager should control that planning process for events management is management, organizational and operates.Also, the planning should address in coordination of when, where, who, what, why and how (5Ws). Because an event is need to identities the objective. Set the location can hold the event, such as indoor or outdoor. Decide to who are the major customer and potential customer, or sponsor. Find which timing is suitable to hold the event. We study that when (timing), where (location), who (human resource management) to prove the Standard Chartered Hong Kong Marathon becomes success. Timing The event planner selected the race day to decide the Standard Chartered Hong Kong Marathon in which day. Spring, summer, and particularly fall are the busiest times for transportation companies, hotels, and resorts, which are taking care of good-weather conventions, vacationers, and business meetings. Because of the potential attendees are more likely to able to afford the time, and to attend the event. About the sport events effect are on the daily pace and commerce of the city. † The Standard Chartered Hong Kong Marathon always starts one to two weeks after Lunar New Year. Because in this period, the weather is cool. It coul d increase participator’s running performance.According to Ms Vivian So, the Executive Director of HKAAA , said that the Half- Marathon and Full- Marathon have been held only in a few seasons. During Lunar New Year, road traffic normally decreases because many people will be on their vacation and no need to go to work. Air pollution is greatly reduced. † Because, it can avoid the celebration of New Year, and government could regulate would more effectively. Thus, HKAAA selected the race day after Lunar New Year one to two weeks. And decrease some impact for resident and store.Moreover, this period can reduce participants working hour. Location Location can be a critical factor in determining the success of an event. During 1997 to 2012, the Standard Chartered Hong Kong Marathon changes the route 7 times. In 1997, the route started from Sheung Shui, Lok Ma Chau, and ended in Shenzhen. In 1998, the route started at Tsing Ma Bridge and the end point was Hong Kong Internati onal Airport. In 1999, as a starting point in Central at Tsim Sha Tsui and passed by Western Harbour Tunnel, Cheung Tsing Tunnel, and as the end point, Sham Shui Po Sports Ground.In 2000, runners departured from the Hong Kong Cultural Centre, passed by Tsim Sha Tsui, Tsim Sha Tsui Promenade, and a crossed the Ting Kau Bridge and ended at the Sham Shui Po Sports Ground. In 2001 to 2007, it started from Miramar Hotel, Tsim sha tsui, and then passed by the West Kowloon Highway, Cheung Tsing Tunnel, Tsing Ma Bridge and Ting Kau Bridge exhumation of the Western Harbour Crossing, ended at the Golden Bauhinia Square in Wan Chai. Start 2008 to 2009, the route of race was separated from the10 kilometres, Half-Marathon and Full-Marathon.The participants can follow their designated route. 10 kilometres race was first staged on Hong Kong Island Eastern Corridor. Participants are required to walk from Victoria Park on the Island Eastern Corridor in order to reach the starting point. The race end ing points was Victoria Park. Half-Marathon and Full-Marathon continued to start on Nathan Road and ended at Victoria Park. But Full-Marathon continued to run on Tsing Ma Bridge, Ma Wan, and Ting Kau Bridge. In 2010 to 2012, the 10 kilometres race was held on Hong Kong Island Eastern Corridor, and end at Victoria Park.Although Half-Marathon and Full-Marathon are started by Miramar Hotel and end of Victoria Park, Full-Marathon race was changed to Ngong Shuen Chau Viaduct, Stonecutters Bridge, East Tsing Yi Viaduct, Nam Wan Tunnel, Tsing Ma Bridge, Ting Kau Bridge, and Western Harbour Crossing than Half- Marathon. In conclusion, the Standard Chartered Hong Kong Marathon has been holding in urban area and the race track passes by score local landmarks. Participate can tour around the city such as Island Eastern corridor, Nathan Road, Tsing Ma Bridge, Stonecutters Bridge, etc. This is different from other running races.Because those routes are only for transportation, people normally ca nnot walk or run on the Tsing Ma Bridge, Ting Kau Bridge and other public facilities. Thus, participate can enjoy and find the route interesting. In overseas, the Marathon route shared similar characteristics . For instance, Tokyo Marathon is also held in urban area. In 2011, this event attract more than 350,000 participates to apply. But the participants need to draw by ballot. So the actual number is around 33,000. So we can know if the event can be held at downtown, it can attract more people to join.The routes are showed in Fig. 1 Tokyo Marathon and Fig. 2 Standard Chartered Hong Kong Marathon. There are similar with both held the marathon in landmarks. Fig. 1 Fig. 2 3. 3. 2 Human Resource Management â€Å"Human resource management (HRM or simply HR) is the management of an organization's workforce, or human resources. It is responsible for the attraction, selection, training, assessment, and rewarding of employees, while also overseeing organizational leadership and culture, a nd ensuring compliance with employment and labor laws.In circumstances where employees desire and are legally authorized to hold a collective bargaining agreement, HR will typically also serve as the company's primary liaison with the employees' representatives. † The human resource management is including selection and training or briefing staff. And make sure staff understands the job duties and responsibility. Staff and Volunteer In 2012, 2800 Standard Chartered staff runners participated in the Marathon while another 700 volunteered to cheer or support on race day. Appendices xx) Among those volunteers their were Association of International Marathons and Road Races, Auxiliary Medical Service, Civil Aid Service, and Scout Association Hong Kong, and so on. (Appendices xx) There was a wide range of supporting volunteers and organization from commercial organizations, voluntary bodies, and to charitable organizations. The success of the event is found highly depending on the cooperation among them. Their duties include crowd control, logistics, and so on.Michael Armstrong, Joint Managing Partner of E-reward and an independent management consultant, said that business success is most likely to be achieved if the personnel policies and procedures of the enterprise are closely linked with, and make a major contribution to, the achievement of corporate objectives and strategic plans. Therefore, the management of staff and volunteers are critical to the success of the event. Ms Vivian So, the Executive Director of HKAAA, said that the marathon was success because of the enthusiastic staff and volunteers also worked hard and endeavour to finish the event.It raised the normal of event workers. This showed the marathon event was successful due to support from the staff and volunteers. In conclusion, the success of the marathon depends on the preparation of the job descriptions to staff and volunteers. Since the duties are different. HKAAA should select the volu nteers well. HKAAA should ensure them understand the procedures well. HKAAA should provide sufficient briefings to its staff and volunteers before the race events. 3. 4 Publicity 3. 4. 1 Word of Mouth Word of mouth (WOM) is one of the importance factors for holding a successful event.Mr. Wong Ka Man, an committee of HKAAA, said that it lead to more people know Standard Chartered Hong Kong Marathon and feel interest in this event because of word of mouth. Mr. Wong also motion that â€Å"after few years for holding this marathon, Standard Chartered Hong Kong Marathon was more corporate with media like Hong Kong Commercial Radio. Under eulogized, Standard Chartered Marathon was became a hot topic. Also, participants were post some event photo in the internet that attract many citizens attention and feel interest to participant. So we can that word of mouth is the importance factor. Word of mouth is a social communication between consumers or between businesses about a product, service or brand. People share and seek other opinions on consumption experiences. A desire to help other people drives consumers to provide advice to others while a desire to reduce risk and time in decision making pushes them to seek options from other consumers. Storytelling is the oldest form of word of mouth communication where one person tells others of something, whether a real event or something made up.Word of mouth depends on the extent of customer satisfaction with the product or service, and on the degree of its perceived value. Even without a direct and full control of word of mouth, companies can indirectly influence word of mouth by making sure consumers have many incentives to praise and no reason to talk about the negative aspects. Sports marketers must can take the expanded relationship into account. To do so, engage in positive word of mouth exchanges with other people. Word of mouth by event organizationBecause of positive word of mouth building, Standard Chartered Hong Kong Marathon was doing something that let more people think this is a joyful event. Firstly, Standard Chartered Hong Kong Marathon have had revamped official website (www. hkmarathon. com or http://hk. hkmarathon. yahoo. com) in 2002. This website has been designed and engineered by the renowned internet service provider Yahoo! Hong Kong. Up to now, except the related race information of Standard Chartered Hong Kong Marathon on the website, there are also including â€Å"Activities†, â€Å"News†, Photo Gallery† and â€Å"Webcast† etc.Visitors can gain more information like pre-event promotional activities, pre-race activities, any news report, also review the exciting moments of the past few years and last event's highlights. People accept more positive information and image, so they may build up a confidence for this Standard Chartered marathon and feel a grand occasion that they need to participate too. Word of mouth by media Newspaper reports also hav e a lot of influence on the public image of Standard Chartered Hong Kong Marathon, the more positive reports for this event by the media, the more word of mouth can be built to help them to build the image.Because of knowing the covers range of Standard Chartered Hong Kong Marathon report by all newspaper medias, what including Apple Daily, Ming Pao Daily News, South China Morning Post, any Free and overseas Newspaper. The reports will collected by using Wisers information Portal service system and with the keywords â€Å" / / / /Standard Chartered Hong Kong Marathon/Hong Kong Standard Chartered Marathon/Hong Kong Marathon/Standard Chartered Marathon† that search the number of related article between 1998-2012 (no data before 1998). Also these include the number of StandardChartered Hong Kong Marathon official Press release (no data before 2002). Source: Wiser Information Portal and Standard Chartered Hong Kong Marathon official press release Period| Number of Article| Number ofStandard Chartered Hong Kong Marathon official press release| 1/1/1998- 30/6/1998| 64| -| 1/7/1998-30/6/1999| 256| -| 1/7/1999-30/6/200| 219| -| 1/7/2000-30/6/2001| 247| -| 1/7/2001-30/6/2002| 299| -| 1/7/2002-30/6/2003| 375| 3| 1/7/2003-30/6/2004| 404| 5| 1/7/2004-30/6/2005| 468| 15| 1/7/2005-30/6/2006| 938| 29| 1/7/2006-30/6/2007| 805| 14| 1/7/2007-30/6/2008| 895| 11| /7/2008-30/6/2009| 1281| 10| 1/7/2009-30/6/2010| 1386| 7| 1/7/2010-30/6/2011| 1885| 12| 1/7/2011-26/3/2012| 2817| 13| According to the analysis the numbers of articles are increasing every year. And except in the first few years, the number of Standard Chartered Hong Kong Marathon official press release had increased and so are the news reports. During 2005 and 2006, the number of press release and article doubled. After 2006, the official press release reduced, but the news reports still increasing. So that, we can see how the news reports caused stronger word of mouth.In analyzing of the official press release a nd the newspapers report from2002 to 2012, within the period from September to March, it was found that most of the news releases were reported from October and February. The race entry usually starts in October, so there were more news posted in this month, and there report are usually related the race information, apply state etc. Usually, around before the date of event applies entry 1-2 months, there also has had the report for pre- event promotion and help to attract more participants when thought this word of mouth.Since the race is held after Chinese New Year, so that Standard Chartered Hong Kong Marathon will be become the hot topic during February and that explain why most of the news report were written on this month and some on March. The news in this time are usually related the race, winners and champion feeling or comment. Other then print media, Standard Chartered Hong Kong Marathon also gained a lot of electronic media exposure like CCTV, myTV, Magazine, internet too ls etc.Some difference sport magazines are like to report Standard Chartered Hong Kong Marathon, like Sportsoho. Sometime, magazines are like make a interview with this event winner or coach. They present both feeling and professional knowledge and view to influence people to think that Standard Chartered marathon is a popular event as the participant of some outstanding contestant. Sportsoho is a popular monthly magazine, special for sport lover. There were some themes related Standard Chartered Hong Kong Marathon during October to March.According to the research, there were averages of 8 to 15 pages related to Standard Chartered Hong Kong Marathon in one issue of Sportsoho. The content was sicker as compare with other sports event and it can get a big help in word of mouth among the magazine readers. Journal of Advertising Research had motion that â€Å"There is a positive relationship between openness and word of mouth. People are more willing to forward a message to their frien ds. And this group people are intelligent, imaginative, curious, visionary, and emotionally responsive consumers. Also, people are easily influenced by each other and affect their decision making. Without created the word of mouth on some media, Standard Chartered Hong Kong Marathon also did a lot of thing to building their image and tell the public that they have social responsibility. At the same time, word of mouth will be create and gain an effective effort. Word of mouth by celebrity For example, in 2005, Standard Chartered bank was sponsored HENRY WANYOIKE, who have lost his sight overnight in 1995, to raise fund for â€Å"SEEING IS BELIEVING†.Henry Wanyoike is a famous runner and used to gain a lot of awards in running before he lost his eye sight. People may really appreciate his firm and persistent, also they may take action to support this so meaningful raises fund. Another, Standard Chartered Hong Kong Marathon also invites some famous celebrities as spokesmen. In 2004, this marathon had invited Alex Fong, a highly successful swimmer who represented Hong Kong at the Sydney Olympics in 2000 and set several local records in the pool.Furthermore, Do Do Cheng, who is a famous artist in films and television in Hong Kong was once the event spokesperson. The public may trust what she said due to her positive image. So that they can really create some positive work of mouth as their support, and leading more people come to join this event. There are some celebrity will be join this marathon every years, they may like to share their preparation of race, race feeling and experience to public. There will be increase the attention after their word of mouth. Word of mouth by participantAs revealed from the result of our this marathon race focus group on the reason of the first time to participant in Standard Chartered Hong Kong Marathon, most of the participants said that good of word of mouth and recommendation from their friends or families are the main reason. Also, all of respondents mentioned that they used to share their feeling and experience of Standard Chartered Hong Kong Marathon to other people. In the focus group research, nearly 80% of the interviewers used Facebook to share their experience, and a great part of these massages are positive.Internet is the one of the extensively communication way for people send and received massages. In the internet, these are so many tools for us to express ourselves feeling. Facebook, yahoo blog, weibo and chatroom also are the popular tool in Hong Kong and abroad. Now, we are Standard Chartered Hong Kong Marathon was found successful in creating a special and unforgettable experience for participants. The participants will give their comments and express their experience in SCHKM to everyone on the internet. We had known that people like to forward a message to their friends, thus generated a social facilitation effect.In the internet search, it is not difficult can see the topic whi ch related Standard Chartered Hong Kong Marathon in the social network website, like facebook, weibo,and some popular chatroom etc. For example, one participant of this Standard Chartered marathon used to mention in her blog that she felt so great to join this event, and the feeling was so different between being the help and the runner. She thanked her friends who keep giving her the support. Also, she was wished everyone can do the best next year and appeal more people come to join together.The comment from his friends in his post, they were so agreed with her and promise to join together next year again. So, it can see that these social communications really work to exchange experience whatever friends or unknown, also direct to create word of mouth. Ms Vivian So had motion that an attraction of the event is important. If the events have attraction itself and give the happy experience, it can build word of mouth easily and a positive image, then these unforgettable memories will stay in their mind deeply. Ms So also said that Standard Chartered Hong Kong Marathon is attractive by itself.This event is a brand event in sports. Fun and good atmosphere of SCHKM have influenced many people. Because of this, word of mouth let one person to spread the message to ten people and grow exponential. 4 Findings 4. 1 The Value Important Performance Grid on Standard Chartered Hong Kong Marathon (Chart 7) As revealed from the analysis with the Value Important Performance Grid, we can identify and determine which value of the event attributes that need improvement. There are four parts including waste resources, people feels good, ignore and problem area.Among the 17 attributes studied in the survey, participants regarded 8 of them are well performed, with only one attributes found to have priority for improvements. This represents that participant will continue to be loyalty to join this event. According the Value Important Performance Grid, we found that Standard Chartere d Hong Kong Marathon have 8 attributes performing well and met the expectation of the participants. They are scale of the activity, word of mouth, transport arrangements, staffing arrangements, atmosphere, personal meaning, activity flow and support.Standard Chartered Hong Kong Marathon has been a mega sports event in Hong Kong, the scale of the activity is large. This sports event attracts  a lot of media to  reports of every year and the number of participant has been increasing. In addition, then people have different feeling about Standard Chartered Hong Kong Marathon. When the event has been organized, people have become more willing share with each other, thus creating word of mouth. Also, transport arrangements have been one of the important elements that to hold an event and participants are relatively satisfied with the arrangement.On the race day, MTR  provide special transportation arrangements that is the routes will open early to succeed the shuttle and  buses p rovide the relative transport arrangements  to pick up participants  to  the  race location. Furthermore, staff arrangements are important to the success. Standard Chartered Hong Kong Marathon has been a mega event, with many people and organizations to orchestrate the event, including staff and helper, to help make this sports event holding smoothly. There are different training and briefing to staff and helper. The atmosphere of this sport event is has been very hot.The public knows about  the Standard Chartered Hong Kong Marathon. Close to  the event holding date, people will see  a lot of promotion about this sports event,  such  as  television advertising  and newspaper  advertising. Standard Chartered Hong Kong Marathon have strong message bring out. Their slogan is â€Å"Run for a reason†, let people thinking Marathon for their own personal meaning. Each participant  has  their own personal  reasons  to attend  this event. Therefore th ey all have  different purposes  to participate this sports event. The interviewers also feet satisfied with the schedule of the activity. The sports event categories are clear.Apart from full marathon, half marathon and a 10 km run hold on different time, they found the racing schedules were much friendlier. Furthermore, Standard Chartered Hong Kong Marathon needs different government departments, organizations and groups to support it. Without that, HKAAA is difficult to hold this sports event become a mega sports event. Standard Chartered Hong Kong Marathon has many supported by different companies, patrons, agencies, organizations, groups and government departments. It is include Hong Kong Tourism Board, Leisure and Cultural Service Department etc that can help this sports event holding smoothly.In the other point, there are three attributes that people feel importance but the performances are not good, including information, sponsorship and guide. There problems need to be improved, to make the event more successful. The information attribute of the event is slighter lower in the performance, so compared with the importance. It need to carefully. Many people think that need to improve. They feel  that  the  information  is not very liquid, should know the message through the General Assembly announced. With regard to sponsorship, the attributes is average level but its performance is bad.Standard Chartered Hong Kong Marathon has many companies sponsorship. Although Standard Chartered Bank is the title sponsor, the overall sponsorship is not attractive enough. Race participants expect more than the current level of sponsorship. Guide the importance is average but the actual performance is badly. This must need to improve. As a mega event, guideline must be clearly, let people easy to find where they can go. In race day, the race route do not have enough guideline, they do not have the way of cheer in en route, there are many cheer  group cann ot cheer  for the participants.In the Value Important Performance Grid, performance is high and importance is low area is mean not important but the performance is good, it is waste resources. According to the analysis, Standard Chartered Hong Kong Marathon did not have attribute not important but the performance is good. That means HKAAA holding this event have little wastes of the resources. Besides, there are six attributes are not important and the performances are bad. This attributes can be ignored. They include enrollment process, promotion, social contribution, entertainment, application fee and souvenir. . 2 The SWOT Analysis on Standard Chartered Hong Kong Marathon SWOT Analysis is conducted in order to evaluate the Strengths, Weaknesses, Opportunities, and  Threats involved in Standard Chartered Hong Kong Marathon. SWOT Analysis can identify the internal and external factors. HKAAA can ensure a clear objective that it is important part for event planning and achieve t heir objective. SWOT Analysis provides information that is helpful in matching HKAAA resources and capabilities to the competitive environment in which it operates.Moreover, SWOT Analysis can help us find out more, which is the potential problem and fault of Standard Chartered Hong Kong Marathon. 4. 2. 1 Strengths Standard Chartered Hong Kong Marathon has received a lot of sponsorship and been supported by different companies, patrons, agencies, organizations, groups and government departments. Standard Chartered Bank has been the title sponsor. Without which, HKAAA might not have sufficient resources to hold the event. Many patrons support this event, including the honourable Donald Tsang (Chief Executive, Hong Kong Special Administrative Region).The promotion has been well planned with advertisements on television, cover page on print media and has built a positive image. As a result, more people know this mega event. Ms Vivian So, the Executive Director of HKAAA said that increas e in the promotion has been one of the factors that can let more people attend this sports event. In addition, HKAAA has sent mails to past participants of Hong Kong Marathon, to remind them come to join this year Hong Kong Marathon. Promotions of a star players are quite effective point attract people to join this sports event.Moreover, there are theme songs of 2003- 2006 year. Since 2009 Standard Chartered Hong Kong Marathon provides touching slogan that remind people about Standard Chartered Hong Kong Marathon effectively and created word of mouth in the community. Also, they have good human resources support from include staff, helpers and volunteers. They are well co-ordinate to make this event run smoothly. Ms Vivian So, the Executive Director of HKAAA said that the  volunteers help  has been  a very important part than let more people care this sports event and make Standard Chartered Hong Kong Marathon  to  be conducted  successfully.For instance, this event was very good in planning and supporting, includes baggage, equipment food supplies etc. Apart from full marathon, half marathon and a 10 km run hold on different section time, crowd was controlled effectively. Participants were mostly satisfied with Standard Chartered Hong Kong Marathon. Moreover, HKAAA, as the event organizer had invited some overseas runners to join this event, and it can capture the international media attention about Standard Chartered Hong Kong Marathon. Therefore created more media coverage let more local people and foreigners know about Standard Chartered Hong Kong Marathon. . 2. 2 Weaknesses The event experienced some accidents in year 2001-2007, when the full marathon, half marathon and a 10 km run were arranged on the same track,  10 km and half- Marathon runners crowded  in  the  Western Harbour Tunnel. Besides,  some participants dressed in fancy costume, took pictures  and even  pushed baby trolleys on the race track ,  caused danger and ot her participants’  discontent. In the  2011  race,  the wheelchair  race was canceled. Many disabled athletes  could not participate in the race and felt disappointed. There also lack  toilets on the race track, making it inconvenient to some  participants.This is a quite an important problem. Participants feel bad about that and are not satisfied with the race route for having too few toilets to use. 4. 2. 3 Opportunities People began to focus on their health nowadays. According to our survey (Chart 5), 24% of the participants ran in the race for this reason. Therefore many people wanted to join this sports event. ‘Launched in April 2000, the â€Å"Healthy Exercise for All Campaign† is a territory-wide event jointly organized by the Leisure and Cultural Services Department (LCSD) and the Department of Health (DH). With the slogan of â€Å"Daily exercise keeps us fit, people of all ages can do it’.The Campaign aims at raising the public's awareness in exercising and encouraging them to exercise regularly so that they can understand the benefits of exercising to health. † This is an opportunity get more attention for Standard Chartered Hong Kong Marathon. This can encourage more people to do more exercise and let them peruse their interest that is good for health. â€Å"As people  grow older, physical fitness decline,  and  wanted to do something  easier  sport. Running is a good choice to keep healthier. This sport equipment  to  acquire  are less expensive  and there is no strict requirements  on the  physical fitness.Most important of all, there is no opponent,  and can be  done anywhere. Reaching the  age of 30, friends, and family are usually busy at work. Finding sports  partner can  become increasingly difficult. † This massage brings out running is a good sport. As a result, many people have been more willing to join this exercise. â€Å"With five days  at work, it is difficult  to  find  time for exercise. In  fact,  I like a different ball games, but  with teammates  gradually busy at work,  practicing together has become difficult and, running has become my only  sport. Otherwise, busy life of Hong Kong can attract people running and let the public keen to go running. Gradually running becomes a public favorite sport. In  addition, Ms Vivian So, the Executive Director of HKAAA said that running  is easily accessible, even with no partner. It can be  flexible, and inexpensive, and without doing it in a team. Furthermore, there is no restrictions, need to rent a  venue;  individual can also participates in the run  without the need for special gear. † The lifestyle is more favorable to long distance race like Standard Chartered Hong Kong Marathon. 4. 2. 4 ThreatsStandard Chartered Hong Kong Marathon has been one of the Hong Kong major running races. But there are many different running races in Hong Kong . Running races are confronted with strong competitiveness. These are about Mizuno Shing Mun River 10KM, UNICEF Charity Run etc. Marathon to race still face strong competition among themselves. HKAAA need to constantly improve the activities. Otherwise, Standard Chartered Hong Kong Marathon may be replaced by other running game. According to am730, road closure has been the one important problem to be a real mega event. Now participants needed to join the e